We’re like the A-Team,
but for retail.

To us integrity, honesty and respect are much more than words on a poster. We pride ourselves on always being open with our clients and our people. That means sharing our successes and our failures, but most importantly what we can learn from each of them.

Some jellyfish produce their own internal glow through bioluminescence. We can’t replicate their bioluminescence, but we can replicate their transparency.

Every morning we get out of bed on a mission–to use our talent, passion, and hard work to make an impact. Even weekends. You might say we’re inspired by the mighty rhinoceros because when a rhinoceros feels threatened it faces the challenge head on, charging directly at whatever has frightened it. Sure, we may not all weigh 3,000 pounds but we can all act like it.

We take ownership of our projects and always hold ourselves accountable to our clients and to each other. We get the job done and we get it done right, taking initiative rather than waiting for others to act. Not unlike the male emperor penguin. He’ll sit on the penguin couples’ eggs for 75 days, even as temperatures reach -40F. During that time, he won’t eat, he’ll just live off of stored fat reserves from the previous summer. Do his children thank him for his sacrifice? Probably not. But that’s fine, since he doesn’t do it for the glory–just the satisfaction of a job well done.

Life is a team sport. Fortunately, we really like our teammates and we all genuinely enjoy helping each other succeed. Just like gray wolves, our social social structure enables us to hunt, communicate, and defend our territory together. Just to be overly clear, when we talk about hunting and defending territory together we mean in the business way. Not the snarling wolf way.

Geese can teach us a lot about leadership. As each goose flaps its wings, it creates an uplift for the geese behind it. By flying in V formation, the whole flock can fly 71% farther than if each bird flew alone. The coolest part is that when the lead goose gets tired, it rotates back into the formation and another one takes over the lead. We’re also going to assume they’re all aligned on their destination before they take off. Because leadership is as much about where you’re going as how you get there.

If you’re looking for an inspiring example of the power of teamwork take a closer look at bees. On a warm day, about half the bees in a hive stay inside, beating their wings while the other half go out to gather pollen and nectar. Because of the beating wings, the temperature inside the hive is about 10 degrees cooler than outside. The bees rotate duties and the bees that cool the hive one day are honey gatherers the next. We should all aspire to be more like bees.